‘I’m not that Shark’
The Sharktank S13 promo was aimed at young entrepreneurs obsessed with finding the right Shark. Don’t bother a poor shark trying to relax on the beach. This won’t help you. The sharks you need can be found on the Colours Infinity TV channel instead.
‘Finding the Funny’
Finding the perfect person is hard. Finding the perfect comedian is nearly impossible. Working in tandem with Sterling Reserve Whiskey the strategy behind this promo was to display the hunt for the next big comedian but keeping in theme with a whiskey brand. Nothing says searching and cool like like noir detective with some witty jokes up his sleeve.
‘Love Yourself’
This was created to celebrate self-love on Comedy Central. The idea behind the promo was to display the dedication and passion for this person’s love on Valentine’s Day. And that they’re willing to pull out all stops for the person they love. Only to find out that it’s love for themselves.
‘Sharkfin Magic Potion’
Ingenious innovation usually requires a fuel that differs from person to person. Yet what if this fuel could be packaged neatly and provide the drinker with the freshest ideas solving pertinent problems. Created as part of a larger marketing campaign to spread fresh ideas and Sharktank America. The Sharkfin juice was a fake product that had many very real curious customers looking for the magic potion.